Remember, there are the seven objectives for which Facebook Carousel ads are available- reach, brand awareness, traffic, app installs, lead generation, conversions, and catalog sales. While it seems to have fallen out of widespread use in the last year or so, there’s still a massive backload of Carousel examples to explore and analyze. If you’re ever in need of Carousel inspiration, look no further than this group. The rumors are true: there lives within Facebook an entire group devoted to showing off the best Carousel ads in town. The “add an overlay” field allows you to place either a “Free Shipping” or “Cash on Delivery” mini-banner over your card-both of which, conceivably, could make converting a lot more appealing to prospects. Select either video or image creative, then input a headline and (more granular) description beneath it.Ĭontinue to scroll and you’ll see the option to select individual call-to-action buttons for each card-or, if you prefer a cleaner look, to get ride of CTA buttons altogether. You can drag and drop to rearrange the order of your cards before or after you create them. While Facebook Carousel ads aren’t supported for the Store Visits objective, you do have the option here of displaying a map to augment local ads. If you’re simply showcasing multiple products, displaying the best-performing card first will pay dividends.ģ. Use it if the order of your cards isn’t integral to the story you’re trying to tell. This feature is only available for News Feed and Instagram ads. If you’re selling a line of products, say something about the line.Ģ. If you’re selling one product, say something about that product. The text here should be overarching, and should encompass every card of your Carousel. Here’s what you’ll see when you’re ready to create your Carousel ad.ġ. To make a Facebook Carousel Ad, head into Ads Manager and select a marketing objective which supports the Carousel format- reach, brand awareness, traffic, app installs, lead generation, conversions, or catalog sales.Ĭreate your ad set, select the Carousel format, and you’re ready to rock and roll. ![]() Sticking to these specs will ensure you don’t hit any snags in the creation, delivery, or presentation of your ads. Image/Thumbnail size: 1,080 x 1,080 pixels.Here are some specs you should keep in mind: Given the multi-faceted nature of the Carousel format, it’s important to get sizing and specs down before you get into the creation process. That’s a lot of bang for your buck in exchange for a little more creative. ![]() Ostensibly, if you have 10 unique cards, that’s 10 unique chances for a prospect to interact with your brand.Īnother statistic, this one unique to Carousels: according to Facebook, advertisers have seen Carousel ads drive 30-50% lower cost-per-conversions and 20-30% lower cost-per-clicks than single-image link ads. That’s flexibility you just don’t get in any other ad format. This brings us to a remarkably powerful feature of Facebook Carousel ads-the potential for several different calls-to-action, beneath several different products, leading to several different landing pages. Here, you’ll notice that the advertiser chose to use cards to highlight specific parts of one product, and that the bottom of each card has its own unique description. They’re a favorite among e-commerce advertisers for precisely that reason. Carousel ads are effective not only because they encourage prospects to interact with your ad, but because they just flat out allow you more room for products or portions of your brand story. ![]() ![]() Let’s slide right into it! What Are Facebook Carousel Ads?įacebook Carousel is an interactive ad format which allows you to display up to 10 images or videos on “cards” within a single ad Speaking of videos, do you know about the WordStream Advisor video library for Facebook ads?). Looks great for e-commerce, but not much else, right? Not quite! In this post, we’re going to take you through the experience of creating a Facebook Carousel ad, and discuss some ways you can leverage Carousel ads for a variety of marketing objectives. They want to go for a ride without getting up. These users want multi-pronged brand stories. Each day, over 500 million people watch video on Facebook. Image ads are still prominent, sure, but statistics tell the story: Views of branded video content on Facebook increased 258% as of June 2017. Something that’ll give them an experience they just wouldn’t get looking at a still image. With GIFs, videos, slideshows, and Canvas ads floating ubiquitously around Facebook these days, one thing has become evident-users prefer interactive content over stagnant content.
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